Become a Certified MCode Coach

Guide students toward academic success, career clarity, and personal fulfillment

Transform student lives and level up your coaching skills

Students come to you seeking direction. They’re confused about their major, uncertain about their career path, and struggling to find their place on campus.

You want to help them discover who they are at their best, identify a clear direction that lights them up, understand what they need to succeed, and enjoy an extraordinary college experience. But generic personality tests and career quizzes fall short.

Students need deeper insights, real clarity, and personalized, actionable guidance that makes sense, feels aligned, and sticks long-term — and that’s where MCode Coach Certification changes everything.

College academic advisor supporting a young woman with student success coaching
Black male college academic advisor advising a young white male student

“As clarifying as it’s been to understand what motivates me, it’s been even more important to recognize what doesn’t motivate me. Being able to fill in the gaps of my motivations with the strengths of others, keeps our team on track and has felt like a weight off my shoulders.”

Sam Nieuwhof is a Driver

Sam Nieuwhof

Carey Nieuwhof Communications

Master motivational science to unlock student potential

MCode isn’t another assessment tool. It’s a motivational framework backed by 60+ years of validated science and research that reveals why students are energized by certain paths and drained by others.

This training program combines learning with hands-on practice:

  • Learn the MCode framework, methodologies, and application for individuals and teams.
  • Explore the 8 MCode Dimensions and 32 Motivational Themes.
  • Gain strategies for personalizing your communication and coaching approach based on an individual’s MCode.
  • Get training and mentorship in conducting student and executive Impact Sessions to help them act on their MCode assessment results.
  • Collaborate weekly with fellow higher ed professionals with experience launching MCode for Students on their campus.
  • Earn professional credentials that extend beyond campus into personal coaching and consulting.

Join our January 2026 cohort

This is an intensive, collaborative experience designed specifically for higher education professionals who want to make a bigger impact. It is facilitated through a combination of self-guided study, live collaboration, and hands-on practice.

Cohort Kickoff:

Monday, January 12, 2026 at 12:00 PM CST

Duration:

6 weeks — January 12 thru February 20, 2026

Weekly Office Hours:

Fridays at 12:00 PM CST, starting January 16

Time Commitment:

19 total hours required over 6 weeks

MCode Coach Certification Investment: $999

Register by December 13, 2025 to save $200, making your investment just $799! Spots are limited to ensure personalized attention and meaningful cohort interaction.

What makes this certification different

Most professional certifications hand you a manual and test your memorization skills. This program transforms you into a skilled practitioner through real practice and expert mentorship.

Learning by doing:

You won’t just study theory. You’ll practice conducting real MCode Impact Sessions with partner coaches, getting hands-on experience before working with students.

Peer collaboration:

Connect with fellow advisors and student success professionals who understand your challenges. Share strategies, exchange ideas, and build your network.

Expert facilitation:

Learn directly from MCode experts during weekly live office hours. Get your questions answered, get unstuck, refine your approach, and deepen your understanding.

Immediate application:

Everything you learn translates directly to your daily work. You can start using motivational insights and advanced coaching techniques with students right away.

The MCode Advantage

MCode transforms surface-level advising into transformational coaching by revealing the invisible forces that drive student behavior, choices, and satisfaction. When you see students through the lens of their unique motivational wiring, you stop guessing what might help and start knowing exactly how to guide them.

MCode’s higher education coach certification cohort is designed for:

  • Student success professionals committed to helping students thrive.
  • First-year experience coordinators seeking better ways to guide and connect new students.
  • Career advisors who want to move beyond generic job matching.

When you understand what motivates each student, everything changes…

Join our January 2026 cohort

This is an intensive, collaborative experience designed specifically for higher education professionals who want to make a bigger impact. It is facilitated through a combination of self-guided study, live collaboration, and hands-on practice.

Cohort Kickoff:

Monday, January 12, 2026 at 12:00 PM CST

Duration:

6 weeks — January 12 thru February 20, 2026

Weekly Office Hours:

Fridays at 12:00 PM CST, starting January 16

Time Commitment:

19 total hours required over 6 weeks

MCode Coach Certification Investment: $999

Register by December 13, 2025 to save $200, making your investment just $799! Spots are limited to ensure personalized attention and meaningful cohort interaction.

Early bird pricing ends December 13, 2025. At that time, the $200 discount will no longer be available. Group discounts are available for multiple registrations from your campus. Questions? Contact Sara Johnson at sara@motivationcode.com